Last summer I was all set to adopt a lovely cat named Gem. The adoption coordinator had just one question. Would I be willing to adopt a second cat? After all, she pointed out, they do better together. And so a second cat entered the picture. At a loss for the perfect name, we started to call her Cat 2….which eventually became Catoo and the name stuck. At first, the two cats traveled the house separately. Opposites in terms of personality. Different patterns, needs, preferences, views of the world. But they kept making advances toward a more integrated life. Now they happily play, snuggle together and take turns being “top cat” in the house. Indeed, better together.
The best work I’ve seen in advancing social causes comes similarly from bringing those different worldviews together in a collaborative, cross-sector initiative. It could be employees of a company lending a hand or expertise to the staff of a nonprofit. Or a company with manufacturing plants working together with environmental groups to find sustainable solutions. Or a technology company giving its product to nonprofits looking to advance their causes globally.
And so Catoo Partners was conceived. We’re focused on helping each person, company or nonprofit see how they fit into collaborative efforts to create a greater good. Each of us comes at the problem with a set of connections, perspectives and ideas on how to make things better. But ultimately, we can do more good work together.
It’s what we call catoosis in my house… the state of being better together.